It’s a very casual Wednesday afternoon in mid-April and our uncle’s cousin from Dragor has invited us for a boat ride. So of course, were going for a boat ride.
The transitions in seasons, from January to spring combined with American artist James Turrell’s art works were
the main inspiration for this collection. His ability to express the transitions of colour in plethora’s of shades and
hues inspired both the colour palette and approach to design for the season. We’re going on new journey, a
stable voyage and I felt it was fitting to reinforce this theme both literally and metaphorically for SS25. Our saffron
flower print and stripe encapsulates this mood for the spring, new life, zest and warmth are themes we want the
2NDDAY customer to feel when wearing the brand.
‘Hello Spring’ and ‘Bon voyage Winter’ are the two moods of the collection, with colours and fabrics fully aligned.
‘Bon voyage Winter’ with off white cable knit offering’s, perfect for layering. Black intrecciato leather pieces Twill
cotton outerwear and indigo denim. ‘Hello spring’ with Mellow yellow & transparent yellow poplin shirts, light blue
jeans, saffron orange jersey and pique with our embroidered logo in three seasonal colours.