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Introducing Ascent — Refillable niche perfume

Ascent campaign

We are proud to welcome Ascent to Q Agency. Refillable niche perfume, made to prove that quality and sustainability belong together — and now available to Norwegian retailers.

Why pay for the bottle?

Ascent was founded by three lifelong friends, Boris, Bernhard and Max, around one simple question: why are we paying for bottles instead of what's inside? By rethinking the packaging, they invest where it matters — the ingredients, the formula and how it wears on the skin.

Developed between Rotterdam and Paris and created with master perfumers in Grasse, Ascent is already sold in 100+ stores across seven countries, worn by 10,000+ customers and rated Excellent on Trustpilot.

More scent, less waste

Every Ascent scent is an extrait de parfum — the most concentrated form of perfume — with 25–40% perfume oil, lasting 12+ hours. Vegan, cruelty-free and gender-free, on an organic base.

What 40% actually means

  • Eau de cologne — typically 2–5% perfume oil
  • Eau de toilette — typically 5–15%
  • Eau de parfum — typically 15–20%; most designer EDPs sit around 15%
  • Extrait de parfum — typically 20–40%. Ascent: 25–40%

In practice: one 20 ml Ascent refill holds about the same amount of fragrance oil as a 100 ml bottle of eau de toilette. Fewer sprays, longer wear — and the customer pays for the scent, not the glass.

How it works

  • 1. Choose your case — aerospace-grade aluminium in black, grey or silver
  • 2. Pick your scents — seven refills, or start with the Discovery Set
  • 3. Refill endlessly — switch scents to match the mood

The scents

  • Orange — lemon, grapefruit, vetiver, musk
  • Blue — cardamom, violet, fig, iris, sandalwood
  • Green — bergamot, rose, pepper, patchouli, vanilla
  • Red — saffron, leather, agarwood, tonka bean
  • Purple — bergamot, iris, jasmine, amber, musk
  • Teal — honey, cardamom, leather, tobacco, vanilla
  • Brown — akigalawood, sandalwood, soft musk

For retailers

Recommended retail: starter pack with case €52.50, refill €29.50. Ascent comes with a complete POS kit — display with testers, scent descriptions with or without prices, flyers, blotters and a blotter holder. A strong fit for Gen Z and Millennial customers who want better products, not more marketing.

Book an appointment at the showroom to smell the full range.

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