Main inspiration is our iconic Iceland-inspired knitwear, that has been part of our collection for so many years. This collection aims to encapsulate the raw beauty of the untamed wilderness of Iceland juxtaposing it with our everyday digital encounters - thus the title: Digital Nature.
The colours are therefore Inspired by the breathtaking nature of Iceland in late Autumn. Lava stones, Northern Light and earthy moss Inspired the colours Black Oyster, Bungee cord, Willow and Kalamata mixed with highlight colours such as our DNA Orange, Pink and Aventurine. The collection includes Workwear inspired jackets in wool and denim, lots of stripes as well as a strong knitwear program.
Digital Mystery and World Energy Society
We have developed a new print story with Lukas Højlund our new in house art director. The story includes T-shirts, hoodies and Alpaca knits, and focuses on aspects of the theme - Digital Nature.
Kansas X MN colab
We have also developed a co-lab with legendary Danish workwear brand Kansas. The co-lab is inspired by the quilted Iconic workwear thermal jacket by Kansas. The capsule collection includes jersey, knit and outerwear.
We hope you enjoy this tiny exciting collection.
