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Mads Nørgaard SS27 Men & Women — City Life

Mads Nørgaard campaign

“Designed for a fluid city life — bringing together denim, crisp cotton, signature stripes and relaxed tailoring. A collection made to move seamlessly from work mode to after hours, with versatile pieces that work as hard at a 9 AM briefing as they do at a 9 PM wine bar.” — Mads Nørgaard – Copenhagen

For Spring 2027, Mads Nørgaard – Copenhagen introduces City Life – a womenswear and menswear collection created for the rhythm of modern city living.

This season, we step into the energy of the city. We move between work mode and after hours, between structure and ease, between the familiar and the unexpected.

The Spring 2027 collection blends denim, crisp cotton, signature stripes, poplin, satin, soft knits and relaxed tailoring. Classic staples are reworked with a cleaner and more mature expression, while the originality of Mads Nørgaard remain at the core.

The collection is carefully edited, with a clear focus on fit, quality and strong key items. Logos are toned down, the “Knitted in Denmark” assortment is strengthened, and each piece is made to work naturally across the day.

The colour palette reflects the city in spring: a calm base of black, navy, grey, brown and light blue, lifted by soft pastels, green tones and fresh touches of yellow and pink.

City Life is Copenhagen dressing at its best – effortless, functional and full of character.

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Originally published on qagency.no