Inspired by icons of the past, we aimed to create products and a brand that felt iconic for the 21st century.

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When we started Neuw, the ambition was to create a 21st century heritage brand. Our cupboards and wardrobes were filled with vintage workwear and our shelves were overflowing with business pans, vinyl records and art books. Our dream was to create well made, modern products of lasting quality that were steeped in contemporary style, music and culture.

We call this range "Neuw Generation" and it is an exploration of the products and initiatives that defined us. But it´s also a commitment to establishing the iconic products of tomorrow.