Life is different now. Work/Life balance is no longer about office hours versus leisure hours. Work is now something you do while you explore, connect, travel and experience the world. Our muse is the new creative class. We make products for the creative journey.

THEN:

We started Neuw 2009:

We launched during the era of the skinny jeans and dark, slim silhouettes. We were inspired by music, subculture and denim heritage. From day one we were focussed on a "product first" approach.

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NOW:

We still love jeans, music, art and culture, but in 2025 we will launch a lifestyle lead approach to how we create ranges an how we communicate. We call the approach "End up elsewhere". And this is what it looks and feels like;

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