Inspired by workwear, art, and music, our new collection is designed to be less harmful to people and the planet.
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Inspired by workwear, art, and music, that has been stripped of all superfluous detail, down to the bare essence of its functional and emotional core. Less’ also denotes the ambition to reduce waste and environmental impact throughout the entire production process.
"LESS"
The denim collection consists of two parts: LessBlue and Less Black; ‘less’ here referring to the way the components of the products were grown, made, and finished, while the minimalist workwear inspiration of this range is possibly most obvious in our range of tailored pants. Our ambition is to democratise high end tailoring and offer a premium, considered alternative to mass produced vintage workwear brands.
This season, we continue to partner with contemporary artists and independent record stores around the world that inspire us. For Q4.22 we welcome artist in residence Jimmy Turell from Newcastle in the UK, whose expressive, collage-driven abstract artworks have been transformed to prints and executed across a range of art shirts and tees,While Serendeepity from Milan Italy joins our RecordStore World Tour.
