Q2 27/Pre-order open
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2ND Fall 27 — Texture meets attitude

2NDDAY campaign

Soft structure. Strong texture. A different kind of contrast. For Fall 27, 2ND brings relaxed tailoring, checked layers and dark denim into the same wardrobe — with an attitude that keeps it from feeling predictable.

Fall 27. The Q2 27 collection.

The new 2ND lookbook moves between sharp and relaxed: a belted olive jacket over a white shirt, grey tailoring worn loose, and denim with a clean, confident silhouette. Familiar pieces, styled with a different point of view.

Texture does the talking

Plush dark outerwear and textured knitwear give the collection its depth. Against smooth shirts and structured jackets, the contrast feels deliberate rather than dressed up. Olive, grey and deep blue ground the looks; a red graphic top breaks the rhythm.

Checks, denim and a sharper layer

A checked shirt layered over white. A grey suit with an open neckline. Dark denim worn together. The styling plays with proportion and contrast, letting a single piece change the character of the whole outfit.

For the shop floor

Build the rail around tailoring, shirts and denim, then bring in texture as the point of difference. The lookbook offers clear outfit references for showing customers how the pieces work together — and how to give everyday dressing a little more edge.

See the collection

Explore the Fall 27 lookbook below, or get in touch to view the Q2 27 collection at our Oslo showroom.

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