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NewsThe Original Play-Boy

The Original Play-Boy — SS27 Men & Women

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Familiar silhouettes, made new. At the centre, as always, the loafer. Around it, a season of penny loafers, Wallabee-style mocs, city-hiking lace-ups and boots — each one built on the same heritage, each one ready for the floor today

For SS27 the men's and women´s collection moves across three registers at once — seasonal styles, fresh injections and the signature essentials that return year after year. Classic shapes are explored through new materials, distinctive handcrafted details and a wider range of outsole profiles, giving well-known styles a lighter, more refined expression.

True to a shoe made from the start for both, SS27 runs across the full house: seasonal styles, fresh injections and the signature essentials that return year after year. Classic shapes are explored through new materials, distinctive handcrafted details and a wider range of outsole profiles — a lighter, more refined expression of the same heritage.

At the centre, as always, the loafer. Around it, a season of penny loafers, soft mules and ballerinas, Wallabee-style mocs, jazz flats, city-hiking lace-ups and boots — each one built on the same craft, each one ready for the floor today.

The defining move of SS27 is underfoot. The collection introduces a new range of outsoles — from lower versions of the existing track and profiled soles to entirely new flat and flexible constructions. Together they bring a lighter, more refined feel across the whole collection, without losing the craft that defines the brand.

The men's collection

The loafer, at the centre

The polido penny loafer remains a constant — a reflection of the timeless appeal of the style itself. Hand-sewn moccasin uppers are set on low-profile rubber outsoles with a subtle stacked look, running from clean, classic interpretations through to softer constructions with added comfort. Signature styles such as Napoli , Dallas and Austin carry the season as essentials that return again and again.

New for SS27

Several new styles join the men's line this season. Detroit is a versatile penny loafer handcrafted in soft suede with covered stitching and a low-profile welted outsole. Hugo is a new penny loafer drawn from one of the brand's best-selling Playboy archive designs — a wider, more comfortable fit with a sculpted penny-keeper detail on the hand-sewn upper. Elliot and Metz arrive on the new, lighter outsoles that define the season.

City hiking and boots

The brand's city-hiking styles bring outdoor-inspired details into an urban, everyday register — from the more rugged Willach outsole to a new, lighter interpretation. Rounding out the season, Billy returns as a clean, pull-on leather boot, while the signature loafers and lace-ups continue to anchor the range.

The women's collection

Loafers, soft and sharp

The women's range is led by the loafer in all its forms — from the soft, hand-stitched Chantal , Lucie and Monique to the polido Talia and Norah , and the block-heeled Gigi for a touch more height. Clean, classic shapes set on low, refined soles: pieces that move easily from day to evening and stay relevant season after season.

The jazz flat

The same heritage that put Miles Davis in a pair of Playboys runs straight into the women's collection. The jazz flat — Neel and Lisa — is a low, soft lace-up with a delicate hand-stitched upper, joined by the Nellie ballerina for the lightest expression of the season. Quietly distinctive, unmistakably Playboy.

Mules and mocs

For the warmer months, the suede mule comes into its own — Hannah , Noma and Clara , in a run of natural, sun-bleached tones. Alongside them, the soft moccasin shapes of Juna and Ursula carry the same easy, handcrafted character into open and closed styles.

Boots

When the season turns, Jessie anchors the range — a clean leather boot that brings the collection's heritage into a sharper, cooler-weather silhouette.

A collection built to sell in, and to come back to — for men and women alike. New styles, fresh injections, and the essentials that never leave.

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Originally published on qagency.no